Via a variety of websites, I’ll credit The Loop as the first, I saw an article commenting about the current state of Apple from Kirk McElhearn entitled Remember When Apple Was Going to Change the World?
As most of these articles do, they evoke a statement from the past by Steve Jobs and applies it to the current State of the Fruit. In this case, we go pretty far back:
With all this money, Apple could do something better than develop a new iPhone. I’m reminded of the famous question that Steve Jobs asked Pepsi CEO John Sculley in the 1980s, in order to convince Sculley to join the company:
“Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?”
When Steve Jobs asked him that, what was he really asking? That him and John would skip through life, fixing the environment, the economy and the world? No, he was asking John to help him lead Apple to build innovative new products. To create products that enable people to change the world. That was what Steve Jobs wanted.